The BoF Professional Summit provided a platform for leaders in fashion and technology to come together and share their insights on the industry’s future.
The BoF Professional Summit tackled a range of topics, from the impact of video games on fashion to the growing importance of AI and machine learning in the industry.
With speakers from top fashion brands and tech companies, the summit provided a unique opportunity to gain insights into the latest trends and innovations shaping the future of fashion.
In this article, we will explore some of the key takeaways from the BoF Professional Summit, including how video games influence fashion, AI’s role in creating a more personalized shopping experience, and the growing importance of Web3 in the industry.
BOF PROFESSIONAL SUMMIT: VIDEO GAMES & FASHION
When people play video games, they are not only focused on the game itself but also on the prestige associated with it. This leads to the creation of avatars, digital representations of oneself.
As people spend more time in virtual environments, they become more comfortable with the concept of the Metaverse, a term used to describe a fully-realized virtual world.
In fact, many consumers worldwide are already participating in virtual environments. Games like Roblox and ZEPETO are prime examples of this trend. Michael J Wolf, Founder & Chief Executive of Activate Consulting, noted that video games are one of the key paths to the Metaverse.
LEVI’S & FASHION TECH
Experts predict that 3D will eventually become a priority for fashion. Avatars are a key part of this shift, allowing consumers to create a digital presence through AI.
Levi’s, a denim brand that has been in business for over 170 years, has embraced technology as a means of innovation. The company has invested in Machine Learning Bootcamps to upscale employees and has looked at ways to use AI to improve internal processes.
For example, AI can help Levi’s determine which products consumers prefer in different cities.
The brand has also explored ways to use AI to improve customer-facing experiences. By using AI to make personalized recommendations, Levi’s can enhance the shopping experience and make it more inclusive.
A big announcement at the BoF Professional Summit was also made that Levi’s just partnered with Lalaland.ai – a company building AI-generated models. This was done as another way for the company to embrace diversity.
Let’s see how it goes – we’ll be staying tuned!
PLATFORMS TO EXPLORE
We also learned at the BoF Professional SummitDiscord was highly spoken of by brands & companies, including PUMA & StockX. Discord is a potent platform used more frequently to communicate with consumers in fresh and creative ways. It offers businesses a singular chance to discover and interact with communities that are passionate about their brand, products, or sector.
This platform allows fashion brands to create custom channels, share content, and engage with their audience in real time, creating a more personal and intimate connection with their customers. With the ability to customize messaging, Discord provides a unique platform for brands to build authentic customer relationships and increase engagement.
As such, it has become a valuable tool for fashion brands looking to establish a stronger online presence and connect with their customers on a deeper level.
Verbal, founder of Ambush, noted that he was not initially tech-savvy but was excited about the ability to express himself in new ways through digital means. This sentiment is at the heart of Web3, which is about taking control of one’s identity and relationships in digital spaces.
TO SUM UP
In conclusion, the BoF Professional Summit provided valuable insights into the future of fashion and technology. While the connection between video games and fashion might not be immediately apparent, it is clear that the Metaverse and virtual environments will play an increasingly important role in the industry.
The future of fashion is digital, and those who embrace technology will be the ones who succeed.
Written by Fashion business writer Jenny Han, Write My Thesis and Paper Writing Service also takes time to blog about various topics on Custom Writing Service for Fashinnovation. FASHINNOVATION, under the coordination of Marcelo and Jordana Guimaraes, is global platform that bridges the gap between the fashion industry and intersecting industries, through our four main pillars: entrepreneurship, sustainability, technology & innovation, diversity & inclusion.
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