5 TIPS ON USING CROSS PROMOTION TO REACH A WIDER AUDIENCE

5 TIPS ON USING CROSS PROMOTION TO REACH A WIDER AUDIENCE

The fashion industry is incredibly competitive and everyone wants to get ahead. One way to ensure you reach the right audience at the right time is through cross-promotion. WHAT IS CROSS PROMOTION?Cross-promotion is a marketing partnership between two or more...
HOW WILL VIRTUAL INFLUENCERS CHANGE FASHION?

HOW WILL VIRTUAL INFLUENCERS CHANGE FASHION?

The fashion industry is one of the world’s most creative, innovative, ever-evolving industries. Not only are the styles, trends, advice, and interpretations constantly changing, but so are the people influencing brands, designers, and the industry as a whole. Insert...
OFF-WHITE: THE STORY OF A LUXURY STREETWEAR PIONEER

OFF-WHITE: THE STORY OF A LUXURY STREETWEAR PIONEER

Off-White is one of the leading streetwear fashion brands of all time. The brand got worldwide recognition in such a short period of time and pioneered in the luxury streetwear market. Behind the name, it brings the concept of the union of contrasts between black and...
A HISTORY OF LOEWE’S NEVER-ENDING TRANSFORMATIONS

A HISTORY OF LOEWE’S NEVER-ENDING TRANSFORMATIONS

It has not even been a month since superstar Zendaya almost broke the fashion internet with yet another look. A rather simple white dress with a side slit down the leg.  But, the kicker? A giant anthurium making up the garment’s upper half. Of course, it could have...
CBD COSMETIC IS IT WORTH THE HYPE?

CBD COSMETIC IS IT WORTH THE HYPE?

You may well have noticed that there are many more CBD products on the market now than a few years ago. Some countries have regulated the use of the substance recently. Plenty of people are swearing about the quality that they offer, but are CBD cosmetics really worth...