City officials hope that traffic will move more slowly and more safely along a dozen of the most popular blocks of East Las Olas Boulevard now that the speed limit is reduced from 30 mph to 25 mph.
Drivers are being given six weeks to get used to the change. At the end of May, tickets will be issued for motorists who do not obey the new speed limit in effect between South Andrews Avenue and Southeast 15th Avenue that was lowered April 15, Fort Lauderdale spokeswoman Petula Burks said.
“It’s now a permanent change,” Burks said. “The city requested it to make sure our drivers and pedestrians operate congenially and that motorists slow down for pedestrians and bicyclists.”
In 2010, two pedestrians were killed along the strip. Merchants have complained of frequent near misses between humans and vehicles.
“We’re in the midst of a pedestrian safety campaign and want to remind folks of the rules,” Burks said. Tips from the city for motorists include: Drive slowly in crosswalks, be prepared to stop at them if people are crossing, and be aware of jaywalkers.
The city advises pedestrians to use sidewalks, cross only at crosswalks, and obey flashing signs. Also, walkers should stop and look twice in both directions before moving in front of traffic. They should be aware of cars that are turning at red lights, and make eye contact with drivers before crossing in front of them.